maga­zines

&

Special Interest Media

At the heart of society

Joyce Nieuwenhuijs

(55), DIRECTOR OF MAGAZINES

Our magazines are at the very heart of society. We want to continue to make a difference with quality stories and impactful choices. “And we’re proud of the progress we’re making.”


Libelle, which celebrated its anniversary (90 years!) last year, was the first platform to have a personal interview with Prime Minister Dick Schoof, the man the Netherlands was largely unfamiliar with at the time. The magazine also beat the competition to the punch by talking to Olena Zelenska, the First Lady of Ukraine, and Nicole Kidman, the film star with whom Halina Reijn burst onto the world stage. 


Donald Duck introduced a new cartoon character, in the person of Donald Duck’s new neighbour Eva Hamerslag. A carpenter and single mother, she was conceived and chosen by fans. Veronica Superguide capitalised on the hype surrounding B&B Vol Liefde, RTL’s blockbuster TV programme in the Netherlands, with a podcast. At the magazine division, we cherish printed editions, but are increasingly adding digital products to our range. In addition to podcasts, these include audiobooks and puzzles. In the Netherlands, we’re introducing bundles: with one subscription to a DPG Media magazine, readers can digitally read any of our other magazines, be it AutoWeek, Margriet or Flair.


For Donald Duck, we introduced a club that offers members unique benefits in addition to an app full of cartoons and games. This is how we strengthen our bond with our fans, maintain the number one position in the market and remain relevant, inspiring and connective.

Entertainment

Total circulation: 498,854

Kids

Total circulation: 290,044

General interest

Total circulation: 80,967

SIM: for people who want to go all in

Adil Bouchmal

(39), DIRECTOR OF STRATEGY & SPECIAL INTEREST MEDIA

The mission of our Special Interest Media Brands (SIM) is to provide passionate enthusiasts with a platform where they can fully immerse themselves in their interests. At the same time, we want to be an indispensable destination for visitors where they can go for expert and independent advice on their next purchase. Domains in which we’re active include tech (with Tweakers), living (vtwonen) and automotive (AutoWeek).


Special Interest Media are also in full transformation. In line with our digital transformation strategy, we aim to provide optimal service to our visitors, be it by offering them inspiration and information or guiding them to their next purchase. 


In 2024, we made further investments in the digital transformation of our brands. With the launch of the digital vtwonen shop, for example, we’ve taken a significant step in the digital development of our home cluster. In so doing, we’re enabling our visitors to directly convert home inspiration into an actual purchase.


Tweakers has guided more consumers in buying electronics than ever before, marked by a record number of price comparisons made using the Pricewatch. Finally, AutoWeek also grew to a record number of visitors and price comparisons in 2024. This confirms our belief in the power of Special Interest Media and the indispensable role they can play for consumers in the digital world.