Thank you

This white paper was created by the DPG Media Advertising Research team. Special thanks to Sylvie Van Hecke (Advertising Research Manager), Dieter De Ridder (Advertising Researcher) & Olivier Elewaut (Data Scientist) for their expertise and dedication. An extra mention goes to Bart De Pauw (GroupM) for his input on digital management and attribution. And of course, we extend a big thank you to UBA for the enriching partnership.

Do you have any questions after reading or would you like to apply the information in this document to your brand or business? Don't hesitate to contact Tim Van Doorslaer, Head of Research for tailored advice.

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