3

Tools and measurement

Tools and measurement

In the next chapters, we share an overview of the most important tools and measurement systems required to evaluate the effectiveness of your marketing communication execution.

3.1

Media exposure measurement

3.2

Brand monitoring & campaign impact measurement

3.3

Digital measurement, attribution & MMM

02/27/2024 14:18:23
  • Marketing & media effectiveness
  • Introduction
  • 1. It's all about impact
  • 2. To measure is to know
  • 3. Tools and measurement
  • 3.1 Media exposure measurement
  • 3.2 Brand monitoring & campaign impact measurement
  • 3.3 Digital measurement & attribution
  • Cheat sheet
  • Colophon
12/06/2023 00:00:00