Daily reach is a commonly used indicator of the impact of digital journalism. Monthly reach is also shown in the national media monitors, but is influenced to a relatively large degree by one-time site visitors. 

This shows the size of editorial teams, converted into full-time equivalents (FTEs). Editorial teams include reporters, editors-in-chief, copy editors, designers, image editors, video and podcast creators and online editors. To avoid skewing the numbers, freelance journalists are not included. This does not reflect on their equally valuable contribution in the form of articles, columns, images and audiovisual input. A brand may employ hundreds of freelancers, whose numbers and assignments vary from year to year.

This is the amount of original articles produced by each editorial team, from large to small. Most editorial teams publish more than this: for example, articles from the central editorial team in the case of regional newspapers, or (in Belgium) articles from other brands that are republished. These are not included, nor are small local reports that are automatically generated (such as weather and emergency reports), or republished articles from ‘Indebuurt’. This results in a pure figure of what the editorial team itself produces daily.

This is the sum of paper, digital and hybrid subscriptions, presenting the average number in the year in question. 

This rating is given by respondents in annual readers’ surveys conducted for most brands.